Colortek Year in Review - 2023
2023 was a year of extraordinary milestones for Colortek. Driven by our steadfast commitment to synergy, continuous improvement, diversity, integrity, and social responsibility, each milestone became a testament to our unwavering dedication.
Join us as we unveil a year painted with achievements that define our brand's enduring promise and relentless pursuit of greatness.
SYNERGY & ADDED-VALUE
Colortek continues its pioneering journey in global innovation and development, dedicated to providing designers, architects, contractors, painters,homeowners, engineers... and the whole of our esteemed clientele with cutting-edge technologies that define the vanguard of wall and floor fashion trends, empowering them to seize a commanding position in their respective markets and industries.
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CONTINUOUS IMPROVEMENT
To maintain our vanguard position, we consistently expand our product portfolio by launching innovations that have reshaped the industry landscape. These innovations solidify our commitment to ground-breaking developments and continuous improvement.
REDEFINING WALL & FLOOR FASHION
REDEFINING WALL & FLOOR FASHION RAISING THE BAR THROUGH UNIQUE RETAIL EXPERIENCEThroughout the year, Colortek also intensified its focus on enhancing the ERC (Experiential Retail Center), reinforcing our commitment to delivering unparalleled retail excellence to all client segments.
In alignment with this commitment, the international brand proudly unveiled the Designer Walk — a modular pathway strategically implemented across multiple showrooms. The Designer Walk serves as an interactive platform designed to elegantly showcase a curated selection of our brand's cutting edge technologies and solutions, offering a swift yet comprehensive glimpse into our innovative offerings in a few purposeful steps.
DIVERSITY
Colortek's multifaceted identity embodies a multitude of cultures, propelling our global initiatives to bridge cultural gaps. Our solutions surpass linguistic, cultural preferences, and habitual boundaries, cultivating a harmonious fusion of diversity.
Numerically, Colortek expanded its availability to more than 31 countries, including new markets like Ghana, Equatorial Guinea, Poland, Cuba and Indonesia with additional expansions slated for 2024.
INTEGRITY, SOCIAL RESPONSIBILITY
In the course of 2023, Colortek also made substantial investments in its Environmental, Social, and Governance (ESG) initiatives, underscoring a dedicated commitment to integrity and social responsibility.
Colortek's unwavering commitment to these standards led to its enrollment in the ESG stewardship project by Capital Concept, backed by the USAID-funded Trade and Investment Facilitation (TIF) project.